Geolocation Gaming Hits: A Look at the US iOS Market in Q4 2020

The geolocation gaming category continues to engage users on the iOS platform in the United States. As we review the fourth quarter of 2020, data from Sensor Tower offers a glimpse into the performance of the top games in this segment.

Pokémon GO

Niantic's Pokémon GO showed impressive numbers, with revenue peaking at $4.8M in early December and maintaining a strong trend throughout the quarter. Downloads reached a high of 184K in the week of December 21st, coinciding with holiday festivities. Weekly active users saw a peak of 8.6M in mid-October, while the end of December saw a slight increase to 7.1M from the previous weeks.

Minecraft Earth

Minecraft Earth, despite modest revenue figures, demonstrated consistent engagement. Downloads spiked at 41K in late December, and weekly active users saw an increase to 73K in the same period, suggesting a renewed interest during the holiday season.

Five Nights at Freddy's AR

Illumix's Five Nights at Freddy's AR experienced a notable surge in revenue, jumping to $137K in the week of December 21st. The game's downloads and weekly active users also peaked during December, with 30K downloads and over 94K active users, respectively.

Jurassic World Alive

Jurassic World Alive by Jam City saw its highest revenue for the quarter at $163K during the week of December 21st. The game maintained a steady download rate, peaking at 13.5K in late October. Active users reached a high of 55.5K in the same month.

Avo!

Playdeo's Avo! had its ups and downs in revenue, with the highest at $1.4K in the last week of September. The game's downloads reached a peak of 14.4K in early October, while weekly active users saw a significant rise to 23.2K in the same period, though it decreased towards the end of the quarter.

The data provided by Sensor Tower showcases the dynamic nature of the geolocation games category on the iOS platform in the US. While individual game performances varied, the overall trend points to a robust market with engaged audiences, especially during the holiday season. For a deeper dive into these insights, Sensor Tower's full reports offer a more comprehensive analysis.